From bustling street markets and rich cultural traditions to sleek skyscrapers and buzzing nightlife, Seoul offers an unforgettable blend of the ancient and modern - and it's fast becoming a must-visit destination for Aussie travellers.
Whether you’re a food lover, culture buff, or shopaholic, the South Korean capital has something for everyone:
A City of Contrasts
Seoul is a city where centuries-old palaces sit comfortably among futuristic towers. Visit Gyeongbokgung Palace, a stunning 14th-Century structure, then hop on the subway to Gangnam for luxury shopping and K-pop vibes.
History and innovation coexist here in a way that feels effortless. For Aussies used to laid-back beach towns or sprawling landscapes, Seoul’s compact intensity is both refreshing and exhilarating.
Foodie Heaven
Korean cuisine has captured Aussie tastebuds - from bibimbap to bulgogi and crispy fried chicken. However nothing compares to enjoying these dishes on their home turf. Dive into steaming bowls of jjigae (stews) or sizzling Korean BBQ at a neighbourhood joint, then finish with late-night street food in Myeongdong or Hongdae. Seoul’s food scene is vast, affordable and wildly delicious - perfect for adventurous Aussie palates.
Culture, Tradition and Technology
Few cities balance tradition and innovation quite like Seoul. Wander the tranquil grounds of Changdeokgung Palace or don a hanbok for a stroll through the Bukchon Hanok Village. Then explore teamLab: Life, a digital art museum, or head to Dongdaemun Design Plaza, a futuristic cultural hub. Aussies with a love for both heritage and high-tech will be in their element.
Shopping and Style
From designer boutiques in Apgujeong to quirky thrift stores in Ewha, Seoul is a shopper’s paradise. The fashion is edgy, experimental and distinctly Korean. Pick up K-beauty products, check out underground brands, or browse the sprawling COEX Mall, Asia’s largest underground shopping complex. If retail therapy is on the holiday checklist, Seoul delivers in spades.
K-pop and K-drama Pilgrimage
With the Korean Wave sweeping across Australia, Seoul has become a dream destination for fans of K-pop and Korean dramas. Visit the headquarters of major entertainment companies, catch live performances, or take themed tours of filming locations. It’s a unique experience for Aussie fans who want to see the birthplace of their favourite idols and storylines.
Friendly, Safe and Accessible
Despite being a mega-city, Seoul is remarkably clean, safe, and easy to navigate - especially with its efficient subway system. English is commonly spoken in tourist areas and the locals are famously hospitable. Aussies will find it surprisingly stress-free to explore the city’s many pockets of charm.
A Short Haul into a New World
With direct flights from major Australian cities, Seoul is more accessible than ever. In under 11 hours, you can swap Bondi Beach for the neon-lit alleys of Itaewon and cricket for karaoke.
In short, Seoul is everything a curious Aussie traveller could want - vibrant, immersive and unforgettable. Whether you're in it for the food, the culture, the shopping or just something entirely new, the South Korean capital is ready to surprise and delight.
