Today is National Tequila Day - the perfect excuse to raise a glass and toast one of the world’s most iconic spirits. Whether you prefer it sipped neat, shaken into a tangy Margarita or stirred into a bold Paloma, tequila is the heart and soul of many memorable celebrations.
This year, there’s no better way to mark the occasion than with a bottle of Pantalones Organic Tequila.

Crafted with care and attitude, Pantalones is a premium organic tequila that doesn’t take itself too seriously - except when it comes to quality. Founded by Hollywood couple Matthew and Camila McConaughey, this tequila is 100% blue weber agave, grown sustainably in the highlands of Jalisco, Mexico. It’s USDA-certified organic, free from additives and delivers smooth, earthy character with every sip.
Available in Blanco, Reposado and Añejo varieties, Pantalones offers something for every palate. The Blanco is crisp and clean, perfect for refreshing Summer cocktails or enjoyed simply with a wedge of lime.

The Reposado brings soft notes of vanilla and spice from barrel aging, ideal for sipping or pairing with grilled meats. Añejo, aged longer for rich complexity, is a refined choice that rewards slow appreciation.
What truly makes Pantalones the tequila of choice for National Tequila Day is its cheeky charm and laid-back philosophy. As the McConaugheys put it: "You don’t have to wear pants to drink Pantalones" - a fun reminder to relax, unwind and enjoy life’s simple pleasures with good company and great tequila.
Celebrate the day with a backyard fiesta, Mexican-inspired fare and your favourite tequila cocktails. Try a Pantalones Organic Margarita with freshly squeezed lime and agave syrup, or an Apple Cider Margarita with orange, lime and cinnamon.

However you enjoy it, Pantalones brings purity, personality and a sense of fun to every pour.
So this and every July 24, honour the agave spirit in style with Pantalones Organic Tequila - a tequila that keeps it real, tastes exceptional and isn’t afraid to drop its pants for a good time. Cheers to tequila, tradition and making memories.
Pantalones is available to purchase at BWS and Dan Murphy’s.