Abe’s Bagels is giving breakfast a protein-packed upgrade with the launch of Australia’s first high-protein bagel, delivering all the chewy, tasty goodness Aussies love, with a better-for-you twist.
The new Protein Bagel is designed to help health-conscious consumers fuel their mornings and is perfect as a post-workout breakfast, or for anyone wanting to stay fuller for longer.
Each bagel is packed with:
- 12 grams of pea protein per serve - the equivalent of 2 large eggs1, 100 grams of cottage cheese2 or around 250 grams of Greek yoghurt! Pea protein is great for muscle building, plant-based, easily digestible and contains all nine essential amino acids.
- 30% fewer carbs than a standard bagel, with only 206 calories per serving.
- 17.6 grams of fibre per serve - around half of the recommended daily intake for adults
Why Protein and Why Now?
Recent research conducted by Abe’s Bagels found that 28% of Australian shoppers consider protein content an important factor in their food choices.
"The demand for protein-packed foods is soaring, especially among gym-goers and women as research continues to show just how important protein is for health-conscious consumers,” says Catherine Parlane, Head of Marketing at Abe’s Bagels.
"That’s exactly why we created the Protein Bagel - it’s full of the good stuff people want, while keeping the classic flavour and chewiness we’re known for.”
Studies show that starting the day with protein helps to regulate appetite, support muscle health and even improve concentration and energy levels.
"Protein is on the rise globally and even celebrities like Khloé Kardashian are jumping on board, with the star just launching her own protein popcorn.
"We’re excited to introduce a delicious option for fuelling active lifestyles and we can’t wait to see our Protein Bagels flying off the shelves.”
Abe's Bagels was founded in New Zealand in 1996. Known for its authentic, New York-style bagels, Abe's has become a staple in Kiwi and Australian households, delivering high-quality, delicious products for nearly three decades.
The company makes around a million bagels every week, with seven out of every 10 bagels sold across Australia and New Zealand crafted by Abe’s Bagel.
Abe’s Protein Bagels are now available in supermarkets and food outlets across Australia for an RRP of $5.50 per 4-pack.
