Two of Australia’s most passionate food voices – Three Blue Ducks co-owner Darren Robertson and Saturday Night Pasta founder Elizabeth Hewson – are lending their weight to Australian Organic Awareness Month (AOAM) this September, encouraging shoppers to embrace ‘real food’ by choosing certified organic.
The campaign, led by industry peak body Australian Organic Limited (AOL), aims to dispel common misconceptions around organic products and highlight how simple swaps can make everyday shopping healthier, more sustainable and more transparent.
Everyday Choices, Not Elite Living
For Elizabeth, organic isn’t about exclusivity but accessibility:
"Organic isn’t about being perfect or expensive,” she explains. "It’s about making small, everyday swaps that add up to better choices for your health, planet and future generations.”
Her message aligns with AOL’s mission to show Australians that organic is not just for the wealthy or wellness-obsessed – it’s about building trust in what we eat, wear and use in our homes.
Click here for Elizabeth’s Spring vegetables and lemon butter pasta recipe.
Flavour Over Perfection
Darren, long known for his paddock-to-plate philosophy, says we need to rethink our expectations when shopping.
"The most delicious and nutritious food isn’t always the prettiest. Nature is meant to be diverse, and that’s where the gold is. Organic produce that looks a bit different is often the most delicious,” he says.
He also highlights the people behind the produce – hard-working family-run farms who achieve certification through rigorous standards.
"Achieving certification is a huge milestone and one that should be celebrated. These farmers invest in their land to bring beautiful ingredients into kitchens across Australia.”
Click here for Darren’s herb yoghurt flatbread, poached eggs and coriander recipe.
Certification Builds Confidence
According to AOL CEO Jackie Brian, affordability and accessibility myths still cloud the organic conversation.
"There are so many exceptional Australian businesses spanning all industries, from the Organic Milk Co to Bellamy’s Organic Baby Food. It’s a lot less expensive than people may think to make organic choices,” she says.
Jackie warns that greenwashing remains a real concern. "One in three Australians has already been misled by products that claimed to be organic but weren’t. Certification is the only way shoppers can be sure they’re buying the real thing.”
Celebrating Organic Innovation
AOAM is the nation’s largest campaign celebrating certified organic industries – spanning fresh produce, packaged food, skincare, textiles and even homewares. This year’s program launched on September 3 with the prestigious Organic Awards, recognising excellence and innovation across the sector.
The 2025 campaign is proudly supported by The Organic Milk Co as principal sponsor, alongside Bellamy’s Organic, Harris Farm Markets, Hewitt, Bean Alliance and Cell Squared.
Whether it’s choosing certified organic milk, pasta or apples, this September Australians are being urged to think beyond appearance and embrace the real benefits of going organic – for their health, the planet and future generations.
