New research has confirmed Australian fro-yo fans deepening obsession with frozen yoghurt, found to be spending a jaw-dropping $750 a year on the treat - and up to 19 minutes a day queuing for it.
Nearly a quarter of these Aussies (24 per cent) make it part of their daily routine.
Celebrity Chef, Miguel Maestre told us earlier this week his biggest food trend of 2025 was frozen yoghurt, with him and his kids loving adding all the toppings.
The Indulgence Index, commissioned by Gippsland Dairy, revealed a nationwide cultural shift driven by the new generation of spenders, Gen Z.
Following in the footsteps of the Avocado Generation - millennials who made lifestyle a priority over savings - this new wave of consumers, dubbed in this research as the Fro-Yo Generation, is doubling down on indulgence, investing both time and money into this feel-good food category.
The study found that one in three (32 per cent) frozen yogurt consumers visit a frozen yoghurt store on a weekly basis, making the sweet treat a regular occurrence.
Alongside splashing cash, the consumers are spending more time queuing at frozen yoghurt stores than at their grocery shop. The average wait time for a frozen yoghurt was 8.4 minutes, longer than the average grocery store self-checkout wait of 6.8 minutes.
To help Aussies indulge more affordably and get their fro-yo fix, Gippsland has unveiled a simple three-step ‘hack’ for enjoying rich, creamy frozen yoghurt from the comfort of your own home with Gippsland Dairy Mix-Ins - no queuing necessary and a saving on the wallet.
Gippsland Fro-Yo Hack:
Step 1: FLIP the mix-in toppings into the yoghurt side of the dual-compartment container.
Step 2: FOLD your toppings with a spoon to combine the creamy yoghurt with the mix-in toppings.
Step 3: FREEZE into at-home frozen yoghurt by popping Gippsland Dairy Mix-Ins into the freezer at -18 C for two hours for the perfect consistency.
Frozen yoghurt lovers are spending an average of $750 annually at frozen yogurt stores, with the average purchase costing $17.60 across 42 visits per year. By opting for Gippsland Dairy Mix-Ins at just $3.85 per serve, Australians can enjoy a delicious alternative and save up to $577.50 each year - a simple switch with significant savings.
"Frozen yoghurt has swept the nation as a cultural craving, with fro-yo shoppers spending more time queuing for frozen yogurt than groceries. We love that Australians are embracing small pleasures,” says Alex Bulgin from Gippsland Dairy.
"With our Gippsland Dairy three-step frozen yogurt hack, we wanted to give people the same creamy, indulgent experience without the fuss of queues and for a fraction of the cost.
"At Gippsland Dairy, we don’t believe indulgence should come with a compromise. Our yoghurt is slowly crafted in small batches using traditional methods to deliver that rich, creamy texture people love.”
Gippsland Dairy Mix-Ins are available in six flavours nationwide at Woolworths, Coles and Independent Supermarkets, in the chilled yoghurt aisle. Flavours include strawberry waffle, cookies and cream, passionfruit pavlova, choc fudge honeycomb, custard tart and chocolate rice crisp.
For more on Gippsland Dairy Mix-Ins, visit https://www.gippslanddairy.com.au/mix-ins/.
