By Marie-Antoinette Issa.
Whether you’re a speed demon chasing the perfect espresso or just looking to upgrade your daily brew, L’OR and Ferrari have turbocharged your taste buds with a coffee capsule collection that’s in a league of its own.
So, start your engines and sip on the Passione Rossa - a turbocharged duo of blends designed to shift your coffee game into top gear. This is where Italian craftsmanship meets motorsport adrenaline, delivering a high-performance hit that’s as smooth and powerful as a Ferrari on the open road.
If your morning brew has been stuck in the slow lane, it’s time to accelerate with Passione Rossa’s two standout capsules: Maranello Espresso and Imola Ristretto. Like a finely tuned engine, both blends promise precision and a sensory thrill that coffee and car enthusiasts will appreciate.
First up on the grid is the Maranello Espresso - silky smooth, yet rich with notes of dark chocolate, juicy red berries and toasted almonds.
Imagine the elegance of a Ferrari gliding down the famous Maranello streets, its engine purring like a well-oiled machine. This blend is a refined ride, offering a balanced complexity that lets you coast through your day without burning out.
If you’re chasing a more intense rush, the Imola Ristretto charges forward with boldness and grit. Dark and powerful, this blend boasts a deep roasted character with a luxurious creamy finish, punctuated by subtle hints of dried Summer fruit. It’s the straight-line speed of your coffee routine - intense, no-nonsense and with enough muscle to leave the competition in your dust.
L’OR’s partnership with Ferrari isn’t just about packaging sleek capsules that look like they belong in a racing pit stop. It’s a full-throttle collaboration that embodies the passion and performance shared by both brands. Just as Ferrari engineers obsess over every detail of their hypercars, L’OR crafts these blends with the same relentless pursuit of excellence.
Sydney-based Fiona Hughes, General Manager at JDE Australia, sums it up perfectly when she says:
"This collection is designed to awaken your senses and allow you to experience the power and intensity of L’OR X Ferrari. Both brands share a commitment to innovation, technology and craftsmanship, creating a sensory journey that’s as thrilling as a lap around a Grand Prix circuit.”
The excitement doesn’t stop at your kitchen bench. L’OR Espresso is also fuelling Ferrari’s World Endurance Championship team, serving up premium coffee to the hypercar drivers, crew and VIPs racing on tracks around the globe. So, while Ferrari’s 499P Hypercar blazes laps at breakneck speeds, L’OR is right there in the hospitality suites, making sure the team’s energy stays in pole position.
For those who want to bring the Ferrari race day vibe home, the Passione Rossa collection is now available in stores across Australia, along with 29 other global markets.
Whether you’re firing up the espresso machine before the daily grind or pulling a ristretto to celebrate a win - big or small - this collection delivers the perfect blend of speed and sophistication.
