Hoxton, the East London-born spirits brand known for flipping the script on traditional drinks, has officially landed in Australia.
With a flavour-led range and bold creative spirit, Hoxton is bringing a fresh attitude to one of the world’s most exciting drinks markets.
The brand was founded in 2012 by Gerry Calabrese, son of legendary bartender Salvatore Calabrese, and a fixture in London’s bar scene in his own right. After running and owning some of the capital’s most influential venues - including the iconic Hoxton Pony - Gerry launched Hoxton with one clear goal: to make spirits that taste like nothing else out there.
"Hoxton flips the script on traditional spirits,” says Gerry. "As the son of Salvatore Calabrese, I’ve brought my own flavour to the game. I approach spirit-making the way any great bartender approaches a cocktail: flavour first, category second. The result? Spirits that challenge the norm and bring bold, distinctive profiles to the glass.”
Crafted using natural ingredients and real fruit infusions, Hoxton’s range is all about big character and mixability. Whether served with a simple mixer or built into a complex cocktail, each spirit is designed to be easy to love and impossible to ignore.
What’s Pouring in Australia?
Hoxton launches in Australia with its full core line-up - each product a reflection of the brand’s commitment to quality, creativity and drinkability:
- Hoxton Tropical Gin – bright, juicy and packed with natural tropical fruit. Like Summer in a glass.
- Hoxton Pink Gin – a floral-forward twist on a classic, with subtle red berry notes.
- Hoxton Banana Rum – aged rum meets ripe banana in this smooth, unexpected showstopper.
- Hoxton London Spritz – a gin-based aperitivo with Italian flair and London edge.
- Hoxton Spiced Whisky – warming spices layered over a traditional Scotch base.
- Hoxton Dry Gin – a crisp, clean take on the London Dry, with citrus and juniper in perfect balance.
All products are distilled using a 150-year-old copper pot still - blending heritage techniques with modern, flavour-forward thinking.
More Than a Bottle
Hoxton isn’t just a drinks brand - it’s a mindset. Inspired by the creative spirit of East London and shaped by a love of music, fashion, art and community, Hoxton brings lifestyle and flavour together in a way that resonates with a new generation of drinkers.
"My goal is simple,” says Gerry. "I want people to experience the product exactly how I imagined it - just add one other ingredient and you’ve got a cocktail in a glass. Hoxton is for people who care about what’s in the glass, not just what’s on the label.”
With its expansion into Australia, Hoxton is set to make its mark on the local hospitality scene - offering bartenders, venues and consumers a bold alternative to the status quo.
Hoxton Spirits available in Dan Murphy’s, First Choice Liquor, Liquorland, BWS and locations throughout Australia starting in June 2025.
