Bourbon fans, get ready: Elijah Craig, the legendary ‘Father of Bourbon’, has just made history - and Australia is at the heart of it. For the very first time, the Kentucky icon has released a lower proof Small Batch expression, created exclusively for Australian drinkers.
At 40% ABV, this new release is smooth, approachable and tailor-made for today’s whiskey lovers.
Bourbon, But Make It Australian
Crafted by Heaven Hill Distillery’s Master Distillers, the Small Batch 40% is aged in level 3 charred oak barrels - the same time-honoured process behind Elijah Craig’s award-winning classics. What makes this one special is the flavour profile: think silky vanilla, caramel drizzle and ripe Summer fruit, all wrapped up in toasted oak.
A touch of spice and wisp of smoke bring balance to the finish, making it versatile enough for a highball, a cheeky Old Fashioned, or just a slow sip neat after a long day.
Let’s be honest - it’s not just delicious, it’s smart. With Australia’s excise rates climbing faster than a kangaroo on Red Bull, this lower proof expression makes Elijah Craig more accessible and affordable, without losing its premium edge.
A Bourbon for the Moment
"Australians are discovering Bourbon at record pace and Elijah Craig is proud to lead that journey,” says Grant Shearon, Heaven Hill’s APAC Brand Ambassador. "With excise rates continuing to climb, this new Elijah Craig Small Batch makes our award-winning Bourbon more versatile and more accessible, while staying true to the craftsmanship and heritage that has made Elijah Craig a global icon.”
In other words? Australia is officially on the Bourbon map - and Elijah Craig is raising the glass.
The Full Line-up
This new 40% release isn’t just a one-off; it’s part of Elijah Craig’s bigger footprint Down Under. Aussies can now explore the entire family of whiskeys - from the smooth and friendly Small Batch, to the bold Barrel Proof, the spicy Straight Rye, the intriguing Toasted Barrel and the show-stopping 18-Year-Old Single Barrel. Whether you’re new to Bourbon or already a collector, there’s something in the range to suit every palate.
Master Distiller Conor O’Driscoll sums it up perfectly: "From the approachable smoothness of our Small Batch Bourbon to the bold complexity of our Barrel Proof and the rare elegance of our 18-Year-Old Single Barrel, we’ve ensured there’s something for every palate.”
Where to Find It
The new Elijah Craig Small Batch Bourbon 40% is now available at Dan Murphy’s, retailing for $79.99. Smooth, versatile and crafted just for Australia - this is more than just another bottle of Bourbon. It’s a little slice of Kentucky heritage, poured straight into Aussie glasses.
