Can You Smell What The Rock is Cooking – Or Pouring?

By Marie-Antoinette Issa.

There’s a reason Dwayne ‘The Rock’ Johnson is one of the most beloved figures on the planet. Yes, he’s a global superstar…a former WWE champion whose electrifying charisma made "Can you smell what The Rock is cooking?” one of the most iconic catchphrases in pop culture.

He’s also a Hollywood heavyweight who’s headlined blockbuster hits from Fast & Furious to Moana. Beyond the movies, muscles and the million-watt smile, The Rock is known for something far more powerful: his ability to lift others up.

 

It’s a quality that has defined his journey from a challenging childhood to global success and it’s one that now sits at the heart of his latest mission. With his award-winning Teremana Tequila, The Rock is hitting the road across Australia with Mana On The Road - a heartfelt celebration of the unsung heroes who embody generosity and gratitude every single day.

For The Rock success has never been just about personal victories. It’s about community, connection and quiet strength. As he's often said: "It’s nice to be important, but it’s more important to be nice.” Mana On The Road is all about putting that philosophy into practice.

Running across four locations - from Cruise Bar at The Rocks to Gazebo Bar in Potts Point, before heading north to Queensland - the tour is an invitation to pause and celebrate the people who often go unnoticed. The nurse who always stays late. The neighbour who checks in. The friend who makes life lighter just by showing up.

 

At each stop, guests can take part in the Mana Mailbox, a simple but powerful initiative that lets you write a handwritten postcard to someone who’s made a difference in your life. Maybe it’s a stranger who helped you through a hard time, or colleague who inspires you with their kindness and courage. However big or small the gesture, the act of saying "thank you” can mean the world.

That’s the whole point. As The Rock himself has said: "Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success.” It’s often those consistent, quiet acts of care that strengthen bonds and change lives for the better. 

Mana On The Road isn’t just about tequila or tacos (though there will be plenty of both). It’s about creating a ripple effect of recognition - a reminder that gratitude, when shared, has the power to inspire more kindness, more connection and more good in the world.

 

 

Teremana’s very name reflects this philosophy. ‘Teremana’ translates to ‘spirit of the earth’, and The Rock has often described the brand as a tribute to the values he was raised with - respect and a deep sense of responsibility to others. This tour brings those humble values to life, not just through celebration, but through storytelling and solidarity.

Sometimes, heroism isn’t about saving the day. It’s about the quiet strength it takes to keep showing up. It’s the resilience of the teacher who believes in every student, the generosity of the volunteer who never misses a shift, or the love of the friend who always answers the phone. These are the everyday legends The Rock wants us to see…and to celebrate.

If there’s someone in your life who deserves recognition, now’s the time to tell them. You can nominate them ahead of the activation for a chance to win a special Teremana gift pack. More importantly, you can remind them that what they do matters.

In a world that often spotlights the loudest voices, Mana On The Road is a chance to single out the quiet ones. The ones who lead with kindness. The ones who make life better. The ones who remind us that, in The Rock’s own words: "It’s not about how hard you hit. It’s about how hard you can get hit and keep moving forward.”

 

So, gather your friends, raise a glass and share the mana because gratitude is contagious and when we lift others up, we all rise together.

Nominate your everyday hero at manaontheroad.com and join the movement.