EXAMPLE - This is a PFA (Public Fries Announcement): Saturday 13th July is NATIONAL FRENCH FRY DAY. That’s right, a whole day dedicated to the fabulous fry. To celebrate, we are sharing the love with FREE FRIES at ALL STORES between 1-2pm. We repeat, free fries for one hour! Grab all your friends and head to FRY SHOP on your lunch break to party hardy with us.